If we want maximal effectiveness, the first steps are defining groups of people with high vaccine hesitancy, then asking them what their concerns are first. Doctor-derived answers without listening to the causes of hesitancy may miss the mark.

I shared the suggestion we do a public health campaign with listening and targeted campaign before, based upon a highly effective marketing campaign targeting young men who littered in Texas. https://twitter.com/subatomicdoc/status/1264185552137576448

I brought it up again re: masks specifically re young men. But we have to research and understand reasons first. The messages may differ by gender, age, ethnicity, education, political affiliation, and combinations thereof https://twitter.com/subatomicdoc/status/1292964386462732288