One of the easy ways to create a hot selling information based product is to take a hot topic and reposition it for various audiences.

Let's take weight loss for example.

Everyone wants to sell a product on weight loss targeted at every overweight person

Good for them.

How about you do this?

Create a belly fat reduction program for women who just gave birth.

Create a weight loss program for people who need to lose weight fast due to health reasons or for a special occasion (E.g. wedding)

Create a cookbook or weight loss program for people with diabetes.

Create a weight loss program for women over 35.

This positioning strategy will give your product instant high perceived value and boost your conversions.

Ideas to make money are plenty.