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What I would do if I wanted to run ads to increase my leads for my service based business. A THREAD
So you have a service based business, maybe your a consultant, a trainer, a coach, a hairstylist , or nail tech. Cool, the strategy for fb ads is similar and consistent for all of these, depending on where you’re based is where you’ll want to place the location for your ads
Also this overview is for service based businesses looking for leads in their surrounding area but can be applied if you are 100% online and can intake clients from anywhere, follow me, I don’t want to confuse you, just wanted to put that disclaimer out there.
So anyway, whatever your service is, you want to use creatives (video of photos) that showcase what you have to offer. So if you’re a coach you could use a nice welcoming photo of yourself, if you’re a trainer you could show a photo of you and your client working out, I’ll add ex
You don’t have to overthink your creatives for your ads. They should be good quality pics or vids, test several different ones to see which gets the best conversions. It’s all about testing , never assume , always test. So now that we have our creative let’s set up the ad!
Now within Ads manager, you’re going to choose your objective which in this case will be: LEADS. (Might I add that this ad strategy works even if you do not have a website, which is a major key & you should have a website but you can still get to the bag without one 
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Once you’ve chosen leads it’s going to take you to your ad placement which will allow you choose exactly WHERE you want the ads to run, you can choose per state, city, & even zip code if you’re just trying to target your local community.
After You’ve chosen the location you’re going to want to *KEEP AUTOMATIC PLACEMENTS* there’s no need to change this. This is a simple and proven strategy, no need to complicate things so let’s move on the the AD creative which we already decided upon aka the picture or video
Create an intake form , Facebook will walk you through this, usually a good intake form includes , name , phone number, and perhaps what service they are interested in. This is basically the gist of it people! If you’re confused re-read this thread or message me directly!
