No one is doing it like Cash App.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏆" title="Trophy" aria-label="Emoji: Trophy"> #1 Finance App
https://abs.twimg.com/emoji/v2/... draggable="false" alt="💰" title="Money bag" aria-label="Emoji: Money bag"> $176M Q1 Gross Profit
https://abs.twimg.com/emoji/v2/... draggable="false" alt="📱" title="Mobile phone" aria-label="Emoji: Mobile phone"> 35M Monthly Users
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚀" title="Rocket" aria-label="Emoji: Rocket"> 240% YoY User growth
https://abs.twimg.com/emoji/v2/... draggable="false" alt="📈" title="Chart with upwards trend" aria-label="Emoji: Chart with upwards trend"> 1M Twitter Followers
https://abs.twimg.com/emoji/v2/... draggable="false" alt="📸" title="Camera with flash" aria-label="Emoji: Camera with flash"> 1.3M Instagram Followers
https://abs.twimg.com/emoji/v2/... draggable="false" alt="💪" title="Flexed biceps" aria-label="Emoji: Flexed biceps"> Surpassed Venmo Users

A case study on social + influencer marketing.

(a thread https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Down pointing backhand index" aria-label="Emoji: Down pointing backhand index">)

https://abs.twimg.com/emoji/v2/... draggable="false" alt="1️⃣" title="Keycap digit one" aria-label="Emoji: Keycap digit one"> Social

People overthink social. Cash App does not....

The strategy is simple → giveaway money. #CashAppFriday

But when transferring money is your product and 70k people are responding with their cashtag

...it’s pretty fucking effective

https://abs.twimg.com/emoji/v2/... draggable="false" alt="2️⃣" title="Keycap digit two" aria-label="Emoji: Keycap digit two"> Influencer

Cash App’s influencer strategy is simple, but powerful → big names, big placements.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⭐️" title="Medium star" aria-label="Emoji: Medium star"> Celebrities: Travis Scott, Lil Nas X
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🕹" title="Joystick" aria-label="Emoji: Joystick"> eSports: 100 Thieves Content House
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎙" title="Studio microphone" aria-label="Emoji: Studio microphone"> Podcast: Joe Rogan & Pardon My Take

https://abs.twimg.com/emoji/v2/... draggable="false" alt="3️⃣" title="Keycap digit three" aria-label="Emoji: Keycap digit three">Combine great social and great influencer...

And you become a thing...a part of culture. You have made it.

If you are really, really good...rappers start name dropping you in songs.

Ex: Roddy Rich, The Box

Clout activated https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="White heavy check mark" aria-label="Emoji: White heavy check mark">