A company asked my input recently on starting a community.

Why do you need a community I asked?

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Right pointing backhand index" aria-label="Emoji: Right pointing backhand index"> Customer acquisition - getting leads
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Right pointing backhand index" aria-label="Emoji: Right pointing backhand index"> Customers posting their success stories (& nothing else)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Right pointing backhand index" aria-label="Emoji: Right pointing backhand index"> User-generated content & support wasn& #39;t essential, 2 4 years later
#cmgr

They wanted to buy a Khoros or Higher Logic platform solely to drive leads or for customers to only use it to post a success story.

#cmgr

This falls into the startup trap of

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤔" title="Thinking face" aria-label="Emoji: Thinking face"> "I want that community thing"
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤔" title="Thinking face" aria-label="Emoji: Thinking face"> "Gimme one of them platforms my competition uses"
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤔" title="Thinking face" aria-label="Emoji: Thinking face"> "We will have customers register & later figure out what the hell they should be doing"
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤔" title="Thinking face" aria-label="Emoji: Thinking face"> "Building an audience is click-install, right?"
#cmgr

Needless to say, they didn& #39;t like the answers I gave them back.

I& #39;m fine with that. Some companies don& #39;t realize community isn& #39;t an online registration form.

#cmgr

Enjoy this thread: @TheTeaGuns @mattmecham @iamparaspundir @BT_cdetzel @michaelsandoval