Read on Twitter& subsequent closure of said subsidiary.
1st disclaimer/own exp of Avast: I was obliged by an ex-client to install it, for security.
Work in media, so youu2019d think wd be savvy, but actually had no idea of any data sharingu2026 defo no opt in/or ever any opt out option, at any point I remember.
Still,
https://abs.twimg.com/emoji/v2/... draggable="false" alt="ud83dude33" title="Flushed face" aria-label="Emoji: Flushed face"> #GDPRcompliant
Work in media, so youu2019d think wd be savvy, but actually had no idea of any data sharingu2026 defo no opt in/or ever any opt out option, at any point I remember.
Still,
Immediate questions: Why such drastic, urgent measures?
What were Jumpshotu2019s connections to the media/advertising industry?
And where did they think it was getting all its data?
What were Jumpshotu2019s connections to the media/advertising industry?
And where did they think it was getting all its data?
Second, brands working with them - clearly there are advantages to seeing & #39;Every search. Every click. Every buy. On every siteu2019 for a panel of 100m people - or at least youu2019d hope, given the risks.
See this data from a Jumpshot report on buying/brand preference among the top US news audiences - and remember this is all deterministic, not inferred, like so many similar datasets are.
Even for Google, it seems, as if one walled garden wasn& #39;t enough, could see the benefits of getting a piggy back to look over others
Hereu2019s Publicis, big 5 global agency: u201cthe beauty of Jumpshot is u2026 we get a wow fromu2026 senior leadership, because suddenly theyu2019ve got access to walled garden data, and data from... competitors and brands that they really never had access tou201d ">https://youtu.be/gt1FH6k1T...
And then of course we also have Omnicom, another top 5, who as per Vice piece, as of last year was paying around 2m/year for the u201cfull data feedu201d - is that the u201chomegrown approach to datau201d described here? https://www.adexchanger.com/agencies/omnicoms-jonathan-nelson-on-the-invention-of-ads-data-hub-and-why-data-for-datas-sake-is-a-waste/">https://www.adexchanger.com/agencies/...
Ad tech is a spideru2019s web. What about the other tech companies who were Jumpshotu2019s clients?
Quantcast, the analytics/DSP company turned consent management platform, is one listed on the Jumpshot site.
Quantcast, the analytics/DSP company turned consent management platform, is one listed on the Jumpshot site.
Another, acc. @WolfieChristl (who incidentally wrote about this whole topic back in December) is/was data provider/connecter Liveramp https://twitter.com/WolfieChristl/status/1202316763297406977">https://twitter.com/WolfieChr... they seem to have taken it down since - but still, combining all online data w offline too - why not sounds fun
Ascential (ex-Emap) bought just > 1/3 of Jumpshot last July https://www.ascential.com/~/media/Files/A/Ascential/press-release/jumpshot-strategic-partnership.pdf">https://www.ascential.com/~/media/F... interesting to note Ascential is also the owner of Medialink, as well as the biggest ad event of all, Cannes Lions - this piece in @adexchanger covers them both https://www.adexchanger.com/digital-marketing-2/year-medialink-part-cannes-machine/">https://www.adexchanger.com/digital-m...
Ascential has now been reimbursed for its 60m investment, plus expenses https://otp.tools.investis.com/clients/uk/ascential1/rns/regulatory-story.aspx?newsid=1361830&cid=1295u2026">https://otp.tools.investis.com/clients/u... is there any indication Ascential was misled about the origins or compliance around the data gathered from Avast?
As a side note, note Ascential won Coca Colau2019s e-commerce business earlier this month - https://www.exhibitionworld.co.uk/edge-by-ascential-chosen-as-the-real-thing-for-coca-cola">https://www.exhibitionworld.co.uk/edge-by-a... was Jumpshot part of the deal?
Final thought to ponder: what role might Jumpshot have played this year, at its first Cannes since the investment, if this story had not come out?
